One of the great mysteries of web development is search engine optimization (SEO) and an even bigger mystery is how much it costs. It has become quite common knowledge for anyone who owns a website now that SEO is essential to gain traffic that is directly related to the content of your website using specific keywords or key phrases.

However, it is not common knowledge to know how much SEO costs.

The cost of SEO can vary depending on the size and stature of the business you are using. It also depends on the nature of the website being optimized and the key phrases you want to rank for.

There are many different techniques that are used in SEO, some of them are good and some of them are bad. Unfortunately, not all SEO companies practice the correct methods and take advantage of their clients’ lack of knowledge. Using the wrong SEO company could have an adverse effect on the ranking of your websites due to techniques being used that Google and other search engines disapprove of. Those techniques can get you results in the short term, but in the long term they will negatively affect your rankings and may even cause your site to be totally blacklisted.

So what price do we put on SEO?

There is no true answer to that due to all the variables that must be taken into account. The only way you can really know how much SEO costs is to find out how much it is worth to you to improve your rankings and what you are willing to spend to get one of the best positions in the search engines.

The cost of SEO will vary depending on what we search engine optimizers call authority. Every website has an authority level and this is what search engines use to rank them. The authority of your site depends on many variables that are out of your hands and the optimizers. The job of optimizers is to give your site more authority in the eyes of search engines, which is where it becomes difficult to put a cost on it. Every website is different just like the fingerprints of a human being. Unfortunately, there is no established SEO procedure that can magically improve your ranking. Each SEO campaign must be tailored to the website, content, target market, and user.

What to consider when creating an SEO budget

Here are a number of factors to consider when developing an SEO budget. If your website has the following elements, you can probably improve your ranking faster.

The age of your website  : The age of a website can affect a website’s ranking. Google and other search engines perceive that websites that have been around for many years have more authority. Older websites are likely to have more inbound backlinks generated over time, again increasing authority.

The number of pages on your website  : Websites with more pages generally rank higher than smaller sites. The more pages you have, the more content there will be. The more content there is on a specific topic, the more authority your site will have. Search engines will read all the content and scan the pages for keywords and links. All pages will link to other content on the site, which is a big tick in Google’s eyes.

What keywords do you want to rank for?- This is a very important factor that most people tend to overlook. When determining the cost of SEO, you need to look at how competitive the keyword is. The more competitive the keyword, the harder it will be to rank for, and the harder the keyword is to rank for, the more the SEO campaign will cost. I often use this sample but I will reiterate it again … If I want to rank for “SEO” it will be very difficult as there are a lot of people trying to rank as well and it is a keyword where people know what they are doing when it comes to SEO, so it will make it even more difficult. But, if I target a more specific keyword like “Central Coast Organic SEO”, there will be much less competition for that term and the content will be more specific,

How fast do you need to get results  ? If you need fast results, SEO is probably not the best way to go. Your online marketing campaign may be better suited to a pay-per-click campaign. However, if you need quick results, more work will need to be done initially to ensure that your website has a solid foundation and that your content is presented to Google as clearly as possible. Getting quick results means doing detailed research and creating specific content based on that research. That being said, a quick fix SEO campaign is never a good way to go and long-term SEO is always more beneficial to ensure long-term results.


So in general, it is very difficult to put a fixed price on SEO. There are too many variables to consider to have a ready-to-go solution. Quality SEO needs to be thought through carefully and a custom solution developed based on the unique requirements of the website. For more information on SEO and to get in touch with SEO specialists, visit and they can come up with a long-term SEO plan.

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